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Mavic is nothing short of a megalith in the cycling world. They’re responsible for so many unique technological innovations, it’s almost impossible to imagine the bike industry without them. While the French manufacturer has tried their hand at everything from personal airplanes to pedal cars, the domain they truly excel in is that of Bicycle Wheels. Their advanced hubs, spokes, and rims have had nothing short of a profound effect on both road and mountain biking. With some of the lightest and most unique carbon fiber and alloy designs, they make wheels that are stiff, light, and terrifically reliable.
Many Mavic road bike wheels and mountain bike wheels feature a design where the spoke nipple is mounted on the inside of the rim rather than the tire side of the rim. It is referred to as “Fore” technology. This means that no tubeless rim strip is required for running a tire tubeless. Since there are no spoke holes for a rim strip to cover, there is less potential for air to leak out of the system. Less material is also used in the rim creating a lighter overall package. The Ksyrium wheelset was the first product that they incorporated this technology into.
Mavic also created the UST Tubeless system. They felt that having faster rolling wheels that are more comfortable and resistant to punctures should be something easy, safe and hassle-free. Through years of expertise, they created a system that checks all the boxes. Running tubeless tires on Mavic rims is an easy install that will improve the performance and flat-resistance of your tires. They also claim that UST is the only standard in road tubeless. Safely run tubeless tires at the high pressures that are used in road cycling.
An official partner of the Tour de France, Mavic Wheels boasts over a century of incredible advancements in the bike world. Their headquarters are nestled in the southeastern French Alps, where cycling isn’t a mere hobby, but a way of life. It's there that, along with outstanding wheels, they've produced some of the best Cycling Footwear you can get your feet on. Their sleek designs have sculpted the styles of the industry. Utilizing new technology like Ergo Dials, Mavic’s clipless bike shoes provide a unique fit that offers both comfort and optimal efficiency when it comes to power transfer and weight. If a pair of wheels or some fresh kicks are what you need, there’s no bet safer than Mavic.